Ahead of Elections, BJP leads in spending on ads on Facebook

As India is gearing for the General elections, the ruling Bharatiya Janata Party (BJP) is leading in the political ad spend on social media giant Facebook. BJP is already flowing with political ads and campaign stories.

BJP is leading in the political ad spend on Facebook. BJP and its affiliates account for over 50% of the total ad spend while opposition party Congress and its affiliates are at the third position after regional parties, according to Facebook data.

As of February, BJP has already spent INR 2.37 Cr on Facebook ads. The regional parties are at the second position who have spent INR 19.8 Lakh while Congress has spent INR 10.6 Lakh for advertisements.

Biju Janata Dal, Nationalist Congress Party, Telugu Desam Party, YSR Congress Party and Shiv Sena are among those regional parties who have spent more on the advertisement.

According to the Economic Times report, BJP leaders involved in election-related publicity stated that the social media platforms will account for 20%-25% of BJP’s total ad spend by the time campaigning is over.