After noodles, Baba Ramdev to launch swadeshi jeans

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New Delhi: After Patanjali Noodles, Yoga guru Ramdev has now announced that his Patanjali group will also venture into the garments area and a ‘swadeshi jeans’ will be launched by end of the year or early next year. He also plans to start a line of office wear.

There is a great demand from youths and therefore, Patanjali has decided to launch the Indianised jeans to compete with foreign brands, he said. According to some reports, the line may be called ‘Paridhaan’. “Just because I am a baba does not mean we cannot marry modernity with spirituality, we can make, let’s say desi jeans,” he added.

“The idea (of the apparel brand) started with some followers asking me for Patanjali yoga wear. Then we thought ‘why not a whole range of dresses – Paridhaan – for everyone’? If we are fighting to bring economic independence for our country from multinationals by promoting indigenous and natural products, we should also be in the garments market,” Baba Ramdev told The Telegraph.

The Patanjali group is also set to explore international markets with its FMCG products and may also enter Pakistan and Afghanistan in future. “We have already set up our units in Nepal and Bangladesh and our products have reached the Middle East and became popular in some of the countries, including Saudi Arabia,” Baba Ramdev told reporters.

In the meanwhile, news of this new business venture was met with initial disbelief among Netizens, which rapidly turned into amusement and then a whole host of suggestions for the yoga guru to consider – not only for his apparel line but also as additional areas of business. These guys were particularly creative with their visualisations, and one person in particular.