Actor Siddharth starts “Kerala Donation challenge” requests people to help

As rescue operations continue in Kerala, battered by the worst floods in a century, actor Siddharth has launched a ‘Kerala Donation Challenge’. On August 17, the actor posted a tweet along with a picture of a bank letter showing his contribution towards to the Chief Minister’s Distress Relief Fund (Govt of Kerala, Thiruvananthapuram). “I did the #KeralaDonationChallenge. It was awesome! Will you? Please?” he tweeted. His tweet has prompted many on Twitter to share similar posts detailing their donations.

Siddharth’s tweet is also accompanied by a letter imploring people to help. “It is our duty as Indians to do what we can to help our people in Kerala. Every rupee counts towards making a difference. I believe social media has that special power to create magical movement overnight,” he says in the note. Calling this #KeralaDonationChallenge, he has asked people to “post your donation proof” in order to inspire others. “We all know how much the internet loves a challenge.”