China Single’s Day sales hit new record for iPhone sales on Alibaba and JD platforms. Singles Day, or Double 11, takes place on November 11.Earlier it used to be a 24-hour sale, Has been changes to a multi-day shopping event ending at midnight on November 11.
Alibaba said gross merchandise volume (GMV) during the 11-day period totaled 540.3 billion yuan ($84.54 billion), a more than 8% jump from last year’s 498.2 billion yuan. JD said transaction volume on its platform totaled 349.1 billion yuan ($54.6 billion) during the Singles Day period, a 28% increase from the 271.5 billion yuan recorded last year.
JD saw a surge in purchases of luxury products and pet-related goods. Notably, Apple has seen strong sales of its iPhone with JD revealing that transaction volume surpassed 100 million yuan in 2 seconds after final sales began on November 10.