New Delhi :YU Televentures, a unit of country’s second largest handset firm Micromax, today launched its flagship device ‘Yutopia’ for Rs 24,999 with integrated services.
‘Around YU’ marks the entry of YU into software services that will offer users access to verticals like travel, food and entertainment through a single window.
“This is our flagship device and the suite of new services will provide a differentiated and coherent experience to consumers. While we are starting with Yutopia, we will look at bringing Around YU to our other devices as well,” YU Televentures founder Rahul Sharma told PTI.
He added that the service is powered by investments the company has made over the past months.
“For example, the travel vertical is powered by ixigo. Gaana will power entertainment in the service. Services could be a major source of revenue for us. In five years, we will make more money from services than hardware,” he said.
YU has been investing in start-ups as a part of its strategy to build an integrated mobile ecosystem.
It has invested in Scandid, digital fitness app HealthifyMe and Ixigo. Micromax has also invested in music app, Gaana.
Yutopia features 5.2-inch display, 4GB RAM, 21MP rear and 8MP front camera, 3,000 mAh battery and is powered by Cyanogen OS. It also has features like fingerprint scanner and quick charging.
The device will be available for pre-booking on Amazon from today. It will start shipping from December 26.