Mumbai, Aug.7 : Tata Global Beverages (TGB) has announced its results for the quarter ending June 2015. The company reported a steady growth in revenue as compared to the corresponding period last year.
Income from operations, at Rs.2,029 crore, increased by six percent as compared to corresponding quarter of the previous year. At previous year exchange rate, the increase is nine percent.
Profit from operations at Rs.153 crores is lower than the comparative quarter of the previous year mainly due to higher expenditure on brands and new initiatives.
The quarter saw strong performance by the business in India. Other markets like Canada, Middle East and Russia performed well. Continued focus on the green and specialty tea category across geographies enabled share gains in key markets.
Tetley in the UK launched an impactful multimedia campaign to promote its range of Super Green Tea, urging consumers to ‘super power’ their day.
Tetley Super Green Tea launched last year offers the goodness of green tea combined with the added benefits of vitamins. In India, the Tetley green tea range and the Tata Tea Acti Green range continue to see good response.
Tetley in Canada launched a campaign around its Signature collection, which features fun and flavourful blends in a drawstring tea bag, designed to ‘squeeze more from the moment’.
The campaign highlighted the benefits of the drawstring tea bag and also introduced consumers to innovative and delicious tea pairings with food. In Poland, the Vitax brand launched five new flavours based on exotic fruits such as cranberry and passion fruit, mango and acerola.
Ajoy Misra, MD and CEO, TGB, said: “Consumer trends point to a growing market in green and specialty tea. We will continue to leverage this trend while strengthening our core black tea markets. We continue to invest behind our brands and remain focused on growth through innovation, category expansion and our strategic alliances.” (ANI)