New Delhi :It was a celebration of all things shiny and blingy at the Lakme Fashion Week as designer Namrata Joshipura teamed up with Bollywood actress Shraddha Kapoor to showcase her winter-festive line, which saw a impactful use of LED lights that lit up her glossy creations.
The Lakme Insta Light Show, by Namrata, showcased a dazzling collection inspired by the beauty brand’s latest skincare innovation.
Shraddha, who is the brand ambassador for Lakme, shimmered in a silver jumpsuit. The 26-year-old “ABCD 2” star said it was a unique experience for her to walk the ramp for Namrata’s latest line.
“Her clothes are in perfect sync to today’s theme of the show. It is all about glow and iridescent effect along with lighting on the ramp. It was very interesting and I had a great time on the ramp. I am glad to have associated myself to Namrata’s collection,” the actress said.
The show opened with models positioned under four giant black iron rectangular frames that lined the stage. In the darkness of the hall, their swimwear with strategically placed bulbs came alive and created an almost magical atmosphere as they glided down the mirrored runway.
With sparkling ear accessories, the show moved into high fashion mode as batwing printed covers, dolman sleeve tops, asymmetric long sleeve printed wraps, drop waist dress and shimmering racer back tops appeared in quick succession on the ramp.
The white crushed asymmetric coat, silver side cascades on pencil skirts and the micro shorts under long tulle skirts followed the inspiration were highlights of the show.
To match the lightness of the inspiration, Namrata selected white, light pastel blue and purple as the primary hues.
To further highlight the theme, the designer also brought in shimmer and holographic fabric by weaving metallic strips into the fabrics that played a magical medley on the runway, with its tricky opulence and added a contemporary accent.
“My collection is iridescent. It has a lot of shine, and it is light and breezy. The clothes are young and modern and highlights the youthful energy,” she said.
When asked if such collaborations curb the creative freedom of a designer, Namrata said on the contrary she was inspired to do better and push her boundaries.
“For this line, I have come up with something that I have not done before. I have really pushed my boundaries to bring together this line,” said the designer, who has dressed celebrities like Kareena Kapoor Khan, Bipasha Basu and Shilpa Shetty Kundra.