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Rising APAC advertising demand spurs way for Adknowledge Asia Acquisition

INSTGRAM

New Delhi, Sept.4: Adknowledge Asia Pacific Pvt Ltd has announced the acquisition of Komli Media, Inc.’s Southeast Asia organization to meet the APAC demand for efficient advertising technology in social media and digital video marketing.

Approximately, this purchase combines 100 sales and operations professionals with Adknowledge Asia’s existing teams located in Indonesia, Malaysia and Singapore.

Adknowledge Asia’s APAC, which already includes India, Hong Kong and South Korea has also added two new markets including Thailand and Philippines.

In the newly combined business, Krishna Krovi (formerly MD of Adknowledge Asia), Damien Lavin (formerly VP of SEA and ANZ, Komli) and Matt Sutton (formerly VP of Social, Komli) will run the APAC sales and business operations.

Adknowledge Asia is a venture between Malaysia-based Axiata Digital Advertising and telecom giant Axiata Group Berhad, an advertising technology company headquartered in the United States.

Komli founder and CEO Amar Goel said, “Adknowledge Asia has great underlying technology, global presence and seasoned leadership. I’m excited about what they will accomplish together.”

At the heart of Adknowledge Asia is the proprietary AdParlor platform, an integrated service that delivers seamless ad placement on Facebook, YouTube, Twitter and Instagram.

In addition, Adknowledge Asia, through its partnership with Axiata, is pioneering consumer-friendly, brand-safe strategies to use telecom data to better target ads on social media networks across platforms, including mobile.

This opens the door to responsibly monetizing telecom companies’ vast user data. Adknowledge has worked successfully with telcos around the world to use their data to target consumers with the most contextually relevant and appropriate ads.

ANI