Online cross-category classified business Quikr said on Thursday it has acquired realtycompass, a real-estate analytics platform, to enhance its offerings in the property space.
The platform provides builder ratings and detailed project analysis to end-consumers and investors to help them in making informed decisions.
Quikr will continue to invest and develop the realtycompass platform by adding project approvals, social sentiment analysis and user credit score, among others.
Founded by Nimesh Bhandari, Sankara Srinivasan and Alok Mishra in 2013, realtycompass will now be a part of QuikrHomes, it said in a statement.
“Real estate is a key category for us. We have been keenly developing some innovations that have the potential to reshape the market landscape and the acquisition of realtycompass will help us bring more such solutions to our users,” said Pranay Chulet, founder and chief executive of Quikr.
Ratings and user recommendations on realtycompass platform are derived from over 100 data points about the projects and builders.
“realtycompass addresses the needs of the evolved home buyers and investors who seek better decision making tools and it also complements our offerings to consumers,” Manish Sinha, Head of QuikrHomes, said.
This is Quikr’s second acquisition in the real-estate space as it seeks to strengthen its QuikrHomes vertical.
It recently made an investment towards acquisition of Indian Realty Exchange (IRX), a mobile-first aggregator of real estate agents, in a move to step up long-term engagement with the broker community.
Quikr has also invested in AN Virtual World Tech, the company that runs hyper-local search engine providing 360-degree street views under WoNoBo.com, part-owned by Indian geo-spatial technology company Genesys International Corp.
QuikrHomes currently connects customers from over 1,000 cities and towns across India and it helps conclude two lakh plus transactions per month.