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Ola ups customer privacy, introduces number masking

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Bengaluru: Taxi aggregator Ola today said that it has introduced number masking on its platform which will enable mobile numbers of customers to remain undisclosed to drivers.

The aggregator has integrated a cloud telephony solution, which sends an encrypted number to the driver whenever a customer books a cab.

Drivers calling from their Ola device will not be able to see the customer’s mobile number but will automatically be routed through the encrypted number, the company said in a release.

The number masking feature is active for driver-partners in all cities where Ola operates, it added.

With this, calls made by the driver-partners can be traced by Ola from archived recordings at all times, Ola said.

The company’s driver-partners will not bear the cost of calls made to customers, since they would be routed directly through the device, the firm said and claimed that this was a first of its kind step in the industry towards ensuring complete privacy of user’s contact details.

Ola had earlier said that it has set aside $20 million towards safety initiatives in the current year.

“The number masking feature brings enhanced privacy for users, reducing the risk of any untoward experience for them.

While driver-partners can save on their calling costs, we will be able to closely monitor drivers behavior and conversations, resulting in a superior experience for users,” Ola COO Pranay Jivrajka said.

PTI