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Merit defines successful film, promotion secondary: Naseeruddin

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Mumbai: Veteran actor Naseeruddin Shah feels that a film can become successful only on the basis of its merit and not merely by its marketing.

“I don’t think any film can be successful with promotions. A successful film can become more successful with promotions. But if any film does well, that is on the basis of its merits.

“So I am hoping that with ‘Charlie Kay Chakkar Mein’ this fact is either proved,” Shah said in a statement regarding the low-key promotions of the film.

The premise of suspense thriller “Charlie Kay Chakkar Mein” is based on drugs, murder and conspiracy that create numerous twists and turns in its narrative.

“It’s a whodunit and the investigation process has been depicted which is unusual in Hindi cinema. They (Films) never show how love happens but love just happens. Similarly in thrillers, the case is generally just solved without any investigation process,” Shah said.

He feels the title of a film helps in raising curiosity among viewers.

“I decide whether to watch a film or not on the basis of how much I understand from title. And if I don’t come to know anything from its title then my curiosity about the film rises,” Shah said.

He said the film will spark curiosity among audience to know what exactly “Charlie…” is.

“So you can call it a successful title. The treatment to the film is definitely very edgy and thriller kind of film,” the actor added.

“Charlie Kay Chakkar Mein” starring Naseeruddin Shah among others is produced by Karan Arora and directed by Manish Srivastava under the banner Picture Thoughts Production.