Mumbai: Realty portal Housing.com on Wednesday signed an agreement with the realtors’ apex body CREDAI to set up an online platform that would help developers to engage with customers effectively.
Housing.com and The Confederation of Real Estate Developers’ Associations of India (CREDAI) today signed a Memorandum of Understanding (MoU) for an exclusive partnership for three years.
“The objective of the MoU will be to improve the overall ecosystem and create a new age platform that will enable the developers to engage with the consumers in a focused manner,” Housing.com said in a statement.
CREDAI has over 11,500 developers as members in 154 city chapters across 24 states, while Housing.com, founded in 2012, is the country’s leading online real estate platform.
With presence in 50 cities, Housing.com has about 2,500 employees.
“The partnership is a testimony of changing times in the manner developers have been traditionally operating in the real estate space,” Housing.com Chief Business Officer Jason Kothari said.
The association would redefine the way developers have been approaching the buyers across India, he said, adding that the alliance would make the real estate community more transparent and consumer centric.
CREDAI National President Getamber Anand said the synergy with Housing.com would help in bringing an additional credibility to the real estate space by way of professional brokering and large footprint.
Housing.com will actively participate and be represented at all events and forums of the association. On its part, CREDAI will leverage Housing.com’s technology superiority and innovation to create online proliferation for its communities.
Housing.com has raised over $100 million in capital from leading investors, including Softbank.
The portal has made some major appointments after its board on July 1 this year sacked co-founder and ex-CEO Rahul Yadav, saying that his behaviour towards investors and media was not “befitting” of a CEO.
Rishabh Gupta was appointed as interim CEO in July, while Jason Kothari was appointed as the Chief Business Officer in August to drive the company’s growth in India.