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Honda Cars registers 14% sales growth this year

SWINDON, ENGLAND - JANUARY 11: Phil Beckett speaks to waiting media as he leaves his shift at the Honda car assembly plant following the announcement that the firm is to axe 800 jobs on January 11, 2013 in Swindon, England. The Japanese car maker, which employs 3500 people and assembles the Civic, Jazz and CR-V models at the Wiltshire plant, blames weak demand in the Eurozone for the cuts. (Photo by Matt Cardy/Getty Images)

Honda Cars India Ltd (HCIL) has recorded a cumulative sales growth of 14.9% at 1.90 lakh units during the January-November period this year.

“HCIL has grown by 14.9% during the January- November 2015 with cumulative sales of 1,90,024 units as against 1,65,388 units for the corresponding period last year,” Jnaneswar Sen, Senior Vice President, Sales and Marketing, Honda Cars India, told reporters here.

The company sells hatchback Jazz and Brio, sedans City and Amaze, MPV Mobilio and premium SUV CR-V in India.

HCIL has sold over 1,90,000 units till November this year with sales coming through strong performances of its products including the City, Amaze and Jazz. The company had sold 1,79,816 units in 2014, he said.

During the last 2 years, Honda has expanded its product line-up and introduced new models in new segments, resulting in engagement with a younger customer base.

In order to suit the customers’ digital-based life styles, the manufacturer recently launched Honda Connect – an intelligent and advanced information platform for customers.

Earlier this year, the company had launched the third generation of its premium hatchback Jazz in July.

Since its launch, the third generation Honda Jazz has sold more than 27,041 units in the Indian market. The product has been extremely well received, especially among the youth.

A large chunk of Jazz customers are first-time buyers.
HCIL presently has 263 dealerships in 172 cities, with efforts on to take it to 300 by the end of this fiscal.