New Delhi :With big floral motifs adorning light outfits in hues of orange and yellow, designer duo Hemant and Nandita recreated the 1960s fashion spring at the ongoing Amazon India Fashion Week SS ‘16.
Titled “Summer of ‘69”, the collection spelled vintage highlighting the flower power during the era.
“We have tried to show flower power of that time so everything has floral motif. Though motifs are flowers, we have used them in different shapes. This time we thought we should do something which is more of a pop art,” Nandita told reporters.
“We wanted to bring the ‘60s back. We spend months researching on it. We usually take our inspiration from travel but this time we didn’t go anywhere and went through the books we had. I liked this book about 1960s. I was very inspired by it,” she said.
Colourful vintage shades and vibrant hand bags added to the spirit of the bygone era. “The shades are very ‘60s but we have added a golden tinge. So, we got the Indian touch in the mix.”
Silhouettes included tops, palazzos, jumpsuits, skirts, kaftans, jackets in the shades of yellow, orange, white and red.
“People relate us to orange. Whenever I feel our line is going dull, we add orange. We played with the colour,” Nandita said.
The line appeared easy, lose and wearable. “It is a conscious decision that are line is wearable. It has to be distinct but easy to wear,” she said.
The collection was uplifted by peppy, up-beat background tunes.
“It was very important that the music conveyed the vintage mood. Even the screens and the boxes, the models were carrying, had a vintage feel. The tag on the boxes was also not clean and neat. It was very rugged.”
For Hemant, the colour story was the best part of the collection.
“The colour story in our collection was the highlight. Orange was prominent. That was my personal favourite.”
Polyester was the main fabric used for the collection.