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Head B2B Marketing

5 – 10 YearsHyderabad / Secunderabad

Job Description:

Function: Marketing

Purpose of the Job
Track acquisitions and monitor performance vis–vis AOP
Ensure Circle Revenue from ME/SE Segment for Voice
Launch monthly schemes and acquisition programs to increase acquisitions in the segment.
Competition Mapping, Financial Monitoring, competition activities and developing responses to keep product competitive and at the same time increase revenues and reduce churn

Deliverables (Maximum 5-6 key responsibilities)

Major Challenges :

1. Focused monitoring of MOU and increasing MOU and to safeguard revenue against active competitive activity in the existing accounts
2. Identifying and Implementing programs to enhance the revenue by facilitating customer upgrades with respect to the rental revenue and usage in the regime of commoditization of voice and hyper competitive environment
3. Reduction of ZPD/Churn and working closely with Hub CSD and Zonal CSD for end to end issue resolutions of ME/SE customers
4. In the event of high PRI fault rate and service issues, Play an active role in close looping or guiding the service related issues at the major accts, to a closure

Decision level
Prime: Final Decision Making authority, accountable to the Management
Shared: Decisions reached jointly with peers on a collective basis
Contributory: Makes a major contribution to a decision or policy judgment reached by others

Demonstrate (Key competencies)
Excellent communication and presentation skills,
Excellent Analytical skills,
Capability to drive sales
Strong Interpersonal skills and ability to drive cross functional teams
Highly customer oriented

Salary: Not Disclosed by Recruiter
Industry: Telecom/ISP
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Head/VP/GM-Marketing
Role: Head/VP/GM-Marketing
Keyskills: U&R, Usage & retention, Market acquisition, Prepaid acquisition

Desired Profile:

Educational Level
Must have: MBA

Working Experience
Must have: 6-8 years

Impact of position on :
i) Revenue-

ii) Budget

Education:UG -Any Graduate – Any Specialization
PG – MBA/PGDM – Any Specialization
Doctorate – Doctorate Not Required

Company Profile:

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group, has a diverse business portfolio and has created global brands in the telecommunication sector. Bharti has recently forayed into retail business as Bharti Retail Pvt. Ltd. under a MoU with Wal-Mart for the cash & carry business. It has successfully launched an international venture with EL Rothschild Group to export fresh agri products exclusively to markets in Europe and USA and has launched Bharti AXA Life Insurance Company Ltd under a joint venture with AXA, world leader in financial protection and wealth management. Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) – Mobile Services, Airtel Telemedia Services & Enterprise Services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles while the Airtel Telemedia Services business offers broadband & telephone services in 94 cities. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand.

Contact Details
Recruiter Name:HR
Contact Company:Bharti Airtel Limited
Telephone:Not Mentioned