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GenY Medium – Senior Manager – Analytics – Iit/nit

Job Description:

The incumbent would be required to cover all technical aspects of Digital Marketing like Online Advertising (Google SEM/ Facebook Ads/ Display/ etc), Search Engine Optimization, Email Marketing, etc.

Key Responsibilities :

– Devise online strategy for meeting goals as specified by client (higher traffic/ customer acquisition/revenue generation/ etc)

– Achieve higher ROI on Advertising Spend through data driven Ads Optimization (Google SEM/ Facebook Advertising/ Display/ Affiliate/ etc)

– Stay up to date with new tools in the industry in all domains (advertising/SEO/ email marketing/ etc) &train the internal team to adopt the latest best practices

– Engage with clients in coordination with the Account Management team to explain the technical aspects

– Implement a data driven & analytical approach for delivering business goals for clients

– Set up processes for reducing errors in the execution of ad campaigns & other processes

– Build a culture of innovation and learning in the team

Salary: Not Disclosed by Recruiter
Industry:IT-Software / Software Services
Functional Area:Marketing , Advertising , MR , PR , Media Planning
Role Category:Senior Management
Role:Head/VP/GM/ Mgr-Online/Digital Marketing


SEO Email Marketing SEM Digital Marketing Online Advertising Search Engine Optimization Facebook Account Management Customer Acquisition Senior Management

Desired Candidate Profile:


UG: B.Tech/B.E. – Any Specialization
PG:Any Postgraduate – Any Specialization
Doctorate:Doctorate Not Required
– Exceptional leadership & project management skills

– Excellent Communication Skills

– Analytical approach to Problem Solving

– Knowledge about Google SEM, Facebook Advertising, SEO, Email Marketing, Display Advertising, etc

– A constant drive towards learning new techniques & tools

Educational Qualifications : B Tech from a Tier 1 College Preferred (IITs/ BITS/ etc)

Work Experience : 2 to 5 years of relevant work experience
Company Profile:
GenY Medium
Leading client of GenY Medium

Recruiter Name:HR