New Delhi: German TV channel ‘Da Vinci Learning’ on Wednesday launched its HD educational channel in the country in association with Raghav Bahl-promoted Quintillion Media.
The educational channel is owned by Berlin-based firm Da Vinci Media GmbH.
The company, which has formed 50:50 partnership with the Quint, has plans to launch the channels in vernacular languages as it is expecting India to be one of its leading markets in future.
“Our channel would start on Hathway from tonight. We are in discussion with major relevant distribution platform. In the next couple of months, we will plan out specific distribution network.”
“If you look at the size and diversity of India, it would make sense to launch one or other language in a time frame to be defined. Looking at the size of the market, we are definitely planning to launch in other language version”, said Da Vinci Media Founder and CEO Ferdinand Habsburg.
“India has the potential to emerge as top market for one simple reason, the mindset of the Indian parents, when it comes to education is significantly different from Germany and the UK”, he said.Initially the channel would be in English and broadcast shows mainly from its global library. It has plans for local shows also and is in talks with local producers.
Indian parents are much more concerned about children’s education and the percentage of average income spent on education is significantly higher than Germany and the UK, therefore there is a room to offer education products here, Habsburg added.
“While Da Vinci Media brings expertise in knowledge-based programming content, this Joint Venture helps us to further expand, drive synergies and diversify our digital content portfolio”, Quint Co-Founder and Chairman Raghav Bahl said.
Da Vinci Media GmbH is present in over hundred territories across Europe, Asia and Africa and caters to 21 million subscribers.