Jaipur : Are you an auto enthusiast who is ‘senti-mental’ about your car? Do you think that all the information, right down to the vehicle’s sound, is ‘instru-mental’ before making a purchase? If you fulfill the above mentioned criteria, then uto classifieds major CarDekho’s recently released quirky new TVC campaign will strike a chord with you. Highlighting the new ‘Feel the Car’ feature available on CarDekho app, the off-hand, humorous TVC highlights the unique approach undertaken to bring alive a car through the app feature “Feel The Car” that enables a truly immersive virtual car experience for users.
But that is not all that makes the advertisement so engaging. Contrary to the normal video advertisements featuring ‘industry experts’, the entire TVC has been shot with real employees, with all the aspects such as shooting, editing, casting or post-production being handled in-house by CarDekho.
The backdrop for the TVC is CarDekho’s swanky new office in Jaipur, while the stars that steal the show are its own employees – the very people actually involved in developing and implementing the out-of-the-box solutions for the platform on a day-to-day basis!
Speaking on the TVC, L.K. Gupta, CMO, CarDekho, said, “We know how attached Indian consumers are to their cars, and we know how crazy our own employees are to develop product features to really bring alive a virtual car experience. This new TVC is the perfect way of defining the new feature, explained and demonstrated by the actual mavericks behind the development. Additionally, all aspects of the production were taken care of by our in-house team to maintain the integrity and clarity of the messaging. We are confident that our new feature will enhance user experience and allow consumers to make the most informed car purchase decisions.”
With a full 360 degree interior and exterior view, recreation of the sounds such as horn, ignition or revving, and embedded video and text pop-ups to explain various car features, CarDekho’s ‘Feel the Car’ feature is a high-functionality development. With a unique confluence of video, text and audio stimulus made available for users to peruse, CarDekho has customised the feature for more than 40 popular car models.
CarDekho.com is a flagship portal of Girnar Software Pvt. Ltd. founded in March 2008. CarDekho.com is today India’s most popular and leading auto portal catering to the aspiring buyers, the proud owners, the auto enthusiasts and die-hard fans and dealers of cars across the country.
The company acquired Gaadi.com, Zigwheels.com, Buying IQ and Drishya360s. The auto portals together draw close to 33 million visits per month with 22 million unique visitors per month. Girnar Software is focused IT Company working on offshore products and outsourced software development. The company concluded its Series B funding in Jan 2015, picking up Rs. 300+ crores with two Hong Kong based investors Hillhouse and Tybourne besides existing investor Sequoia. It also bagged funding from Mr Ratan Tata and one of the largest banks HDFC. GirnarSoft is now valued at Rs. 2500+ crores. The group’s vision is to be a multi-billion dollar company by 2021 with global footprint.(ANI)