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‘All About You’ to be a $100 mn brand in 2 years: Myntra

Online fashion retailer Myntra today said it expects its new fashion range, designed by actor Deepika Padukone, to become a $100 million (about Rs 650 crore) in the next two years.

The new range called ‘All about You’, priced Rs 1,500 onwards, is aimed at women aged between 20-35 years.

“All About You lives up to its promise of being a collection that connects with young women. The brand will widen and deepen our reach. We see the brand hitting the $100 million mark over the next two years,” Myntra CEO Ananth Narayanan told reporters here.

Myntra, which went app-only earlier this year, has partnered with over 1,500 fashion and lifestyle brands like Nike, Jealous 21, Diesel, Timberland, Harley Davidson and Ferrari.

It has labels like Roadster, Anouk, HRX by Hrithik Roshan and Dressberry on its platform as well.

In May last year, Myntra was acquired by homegrown online marketplace Flipkart in an estimated Rs 2,000 crore deal, marking one of the biggest consolidation in the e-commerce space in India.