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Adobe rolls out new tools to make video content shoppable

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Amsterdam, Aug. 14 : Adobe has released Shoppable Video authoring and publishing tools, which come as part of Adobe Experience Manager.
According to The Next Web, the new tools will allow the users to click on the products shown in videos and purchase them across any device helping marketers to make instant sales.

In addition to enabling purchase directly from the video, links can be added by marketers to videos for forms, product details, sites or any other type of campaign the company might wish to highlight. (ANI)